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◆ Responsibility: Responsibility is the foundation of career. Being able to take the responsibility to customers, employees, and society is the main difference between modern enterprises and traditional businessmen, and it is also the main reason why modern enterprises can play a greater social role. Responsibility creates opportunity, responsibility creates business, and profit is only a natural consequence of responsibility.

◆ Integrity: Integrity is the foundation of standing. Integrity is the basic prerequisite for the normal operation of the market economy, and also a basic requirement for modern enterprises. Modern enterprises are not a traditional business that can be stopped at any time. A large amount of investment and a large number of employees require that modern enterprises need to survive, and sustainable survival requires credibility, otherwise there is no way to live.

◆ Win-win: Win-win is the bond of cooperation. Internal employees, external partners, customers, and society. The reason why everyone is willing to cooperate is because cooperation can bring benefits to everyone, and can make all people involved in cooperation better than ever. If any partner cannot Benefiting from cooperation, cooperation will not continue.